5/25/2023 0 Comments Great notion beerGreat Notion Brewing is different from other breweries, Reiter said, in three ways: beer, business model and its slogan “Keep Beer Fun.” “Great Notion was the first brewery in the Northwest to brew hazy IPAs and continues to primarily focus on that style as well as sours and stouts that taste like fun food dishes, like blueberry muffins, pancakes, sticky buns, orange creamsicles and more,” he said. Ripe is Reiter’s all-time favorite beer it is a seven percent all-Citra hop hazy IPA that was ranked number one IPA by Willamette Week and number one IPA in America out of 324 blind taste-tested from Paste Magazine. ![]() “Both our classic logo, seen on our sign at all our taprooms, and our newer cross-axe logo invoke the lumberjack theme of Oregon and Great Notion, but it’s the fun-filled forest creatures that you see on our vans that are the real talk of the town,” Reiter said. The name of the brewery pays tribute to Oregon’s most famous novel, Sometimes a Great Notion by Ken Kesey, he noted. “The thing we like most about the location is the expansive front outdoor area and the number of small business neighbors nearby,” Reiter said. At the moment, they don’t have a start date for construction. location with wood accents and illustrations of forest creatures. The owners eventually plan to have an interior bar that matches the aesthetic of the NW 28th Ave. “We have always wanted a SE location and this spot fell into our laps and we can’t wait to build out the interior,” Reiter said. The brewery has three other Portland-area locations: NE Alberta St., NW 28th Ave. Miller and James were homebrewers who began developing recipes and then teamed up with Reiter who has a degree in business and finance, with a focus on start-ups and creative enterprise. The three men met by coincidence in 2010 when they discovered they lived on the same street in N Portland. ![]() ![]() Together they have 25 years of brewing experience and have won medals in the National Homebrew Competition. on June 23 in the former Ether Shoes storefront is the result of a project started by Andy Miller, James Dugan and Paul Reiter in 2014. The Great Notion taproom that opened at 2105 SE Division St.
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